Food service promotion

Information is an strategic tool to get to know the consumer, discuss industry needs and allocate inherent responsibilities to each partner

 

Eye-catching
Increase of specific demands and development politics are the matters in debate

One of ABIA targets is Food Service continuous promotion, as well as to guarantee the sector interests, assembling the most outstanding industry leaders to jointly discuss solutions to sector common needs in the Food Service Commission. Market numbers are impressive.

Over 1.2 million points of sale, among which, 300 thousand restaurants; about 50 thousand bakeries and almost 5 thousand fast-food stores, without including hotel chains, catering services, collective meals, convenience stores, hospitals, schools and other establishments that render food service into a challenge both in regard to products development and marketing. “Our main target is to better know this consumer market, assemble information to be used as parameters to our decisions. Thus, the first ABIA research directed to the target audience: Food Service Indicators – Habits, Motivations and Challenges of Meals Outside Home is under way”, explains Jean-Louis Gallego, Commission coordinator.

Based on the survey, it will be available to the group consolidated data to line up industry needs and approach several players - sector associations, industries customers, representatives from the three government branches. “Open discussion on rights and duties of each interlocutor affords strength and reliability to commission decisions”, stands out Jean-Louis.

The Commission will focus on matters such as the increasing demand of specific consumer categories, such as diabetics, celiac, senior citizens and the lack of development policies for the sector, since the government is completely unfamiliar with the activity. “Food Service sector is organizationally connected with the Ministry of Agriculture in several countries; since a great deal of agricultural GDP flows from this sector. It is no longer admissible to think about the food production chain disconnected from meals outside the home. We need to achieve joint development policies or, at least, consider greater interface between those two economic segments”, completes the coordinator